Not just a line 77 black line

Barbara Palvin

Not just a line 77 black line

Barbara Palvin in AMC Eyeliner Gel 77

#1 INGLOT
Global
Bestseller

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An icon among eyeliners

AMC Eyeliner Gel 77is back in style. This cult, waterproof gel eyeliner continues to set the standards of precision, durability and intensity. It is not just the return of a legendary product – it is a new definition of modern eye makeup. Trust the formula that has earned the status of an icon in the beauty world.

A global bestseller

AMC Eyeliner Gel 77 is one of INGLOT’s most recognized products worldwide. For years, it has accompanied makeup artists on Broadway, backstage at cultural events, on photo shoots, and behind the scenes of fashion shows in the world’s capitals. Its presence in musicals, fashion campaigns and international productions confirms its global reach and professional quality. This eyeliner has literally made makeup history – not just a cosmetic, but a stage essential from New York to international Fashion Weeks.

Barbara
Palvin

For the global relaunch campaign of AMC Eyeliner Gel 77, we invited one of the world’s most renowned models – Barbara Palvin.

With years of experience on the runways of top fashion houses and as the face of luxury beauty brands, Palvin embodies modern beauty and international style. Her presence highlights the product’s global character and iconic status. In this campaign, Barbara showcases two contrasting eyeliner looks: a bold, graphic line and a subtle, minimalist stroke along the lash line. These looks demonstrate the versatility of AMC Eyeliner Gel 77 – perfect both for professional artists and for everyday makeup lovers.

Barbara Palvin
Eyeliner close-up

Quality that
defines
perfection

AMC Eyeliner Gel features a creamy, fast-drying texture that delivers intense color and a flawless matte finish from the very first application. Its consistency ensures smooth application without smudging or flaking throughout the day. Regardless of conditions – heat, humidity, or long wear – AMC Eyeliner Gel 77 stays in place. A product created for those who accept no compromises.

see AMC Eyeliner Gel 77

Minimalism. Precision. Modernity.

A classic that
cannot be
replaced

AMC Eyeliner Gel 77 is more than just makeup – it is a tool that combines artistic precision with a modern formula. Loved by makeup artists, admired worldwide, today it once again reclaims its iconic status. Available in a wide range of shades, it allows everyone to find their own way of expressing style. With INGLOT, you choose proven quality trusted around the world.

Deeply pigmented Creamy, matte texture Available in 22 shades Can also be used as an eyeshadow Waterproof & long-lasting Smudge- and flake-proof
Model

Iconic set

The legendary AMC Eyeliner Gel 77 paired with the 31T brush a few drops of Duraline, guarantees a perfectly drawn waterproof line – intense, long-lasting and precise.

  • easier application
  • extended wear
  • deep color
  • maximum precision
  • professional finish
  • improved efficiency
AMC Eyeliner Gel 77
see duraline
Perfect Eyeliner Brush 31T
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Val Garland

Val Garland’s
technique

a line that makes a difference

The Perfect Eyeliner technique, created by world-renowned makeup artist Val Garland, is based on simplicity and subtle enhancement. A line drawn just along the lash line opens the eye without overwhelming it. With this method, eyeliner becomes a tool of natural eye lifting. AMC Eyeliner Gel 77 perfectly reflects Val Garland’s aesthetic – conscious, modern, and functional.

check how to create the perfect line