AMC Eyeliner Gel 77 – the cult gel eyeliner that has conquered the world
Not just a line
77 black line
Barbara Palvin in AMC Eyeliner Gel 77
#1 INGLOT GLOBAL BESTSELLER
A new definition of classic eye makeup
AMC Eyeliner Gel 77 is an absolute global bestseller that has captivated makeup lovers worldwide since its debut in 2008. Thanks to its legendary, intensely black, waterproof gel formula, it has earned iconic status in the beauty world — today it’s available in 96 countries.
It’s more than a cosmetic — it’s a tool that redefined eye makeup, setting new standards of precision, longevity and color intensity.
Why is AMC Eyeliner Gel 77 the #1 INGLOT GLOBAL BESTSELLER?
The iconic 77 black — a line that became a symbol
A line drawn with AMC Eyeliner Gel 77 is deeply black, matte and impeccably clean. The formula doesn’t smudge, transfer or flake, and its waterproof wear keeps your eyeliner in place for hours — even in demanding conditions.
It’s a gel eyeliner loved by professional makeup artists and everyday users alike.
Global reach — from Broadway to the world’s fashion capitals
From New York to Paris and Tokyo, AMC Eyeliner Gel 77 has supported makeup artists at top shows, campaigns and cultural events.
It also featured in the limited WICKED by INGLOT collection, created in collaboration with the cult Broadway musical Wicked the Musical. Proof that 77 is an eyeliner with global DNA — part of the story of art, fashion and makeup.
Barbara Palvin x AMC Eyeliner Gel 77 — when two icons meet
For the global relaunch campaign, we invited Barbara Palvin, one of the world’s most recognizable models. Her timeless beauty and modern style mirror the essence of AMC Eyeliner Gel 77 — a product that has remained a symbol of perfection and class for years. Two icons — of beauty and makeup — united in one campaign.
Excellence sealed in the formula
Key features of AMC Eyeliner Gel 77
- Waterproof, fast-drying formula
- Deep, pure black color from the first stroke
- Creamy, easy-to-work texture
- Perfect matte finish
- No smudging, no flaking
- Available in 25 shades — from classic black to blue, green, gold and white
- Can also be used as an eyeshadow
It’s more than an eyeliner — it’s a tool that blends technical precision with artistic freedom.
AMC Eyeliner Gel 77 — for pros and everyday makeup lovers
Val Garland’s technique — perfection along the lash line
World-renowned makeup artist Val Garland champions the Perfect Eyeliner technique: a thin, precise line placed right along the lash line to open the eye and create a subtle, natural lift.
With AMC Eyeliner Gel 77’s creamy formula and the 31T precision brush, anyone can achieve effortless simplicity and professional-level precision.
An icon in the hands of the stars
AMC Eyeliner Gel 77 is a staple in the kits of top celebrity makeup artists — valued for its reliability, rich pigmentation and exceptional long wear on set, on stage and in everyday looks.
AMC Eyeliner Gel 77 — a must-have in your makeup bag
ICONIC SET — our recommendation
Want a professional result at home? Choose the ICONIC SET: AMC Eyeliner Gel 77 + 31T brush + a few drops of Duraline.
This trio delivers:
- easier application
- extended wear
- deeper color payoff
- pro-level precision
- maximum product efficiency
An eyeliner you’ll love
AMC Eyeliner Gel 77 is intuitive to use — perfect not only for pros, but also for anyone beginning their eyeliner journey. Create anything from a delicate everyday line to a bold, graphic evening look.
Summary — why choose AMC Eyeliner Gel 77?
- #1 INGLOT GLOBAL BESTSELLER since 2008
- Available in 96 countries worldwide
- Loved by professionals and everyday users
- The iconic 77 black — a symbol of precision and perfection
- A waterproof, reliable gel eyeliner with truly iconic status
AMC Eyeliner Gel 77 is more than an eyeliner. It’s an irreplaceable classic.
