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We celebrate you and your individuality. We create cosmetics accessible for everyone. Make-up is a playground and yours are the rules of the game. Play with colours and make your custom products unique like you.
As a brand, we appreciate our customers’ individuality and we offer a wide range of top quality products to meet a wide range of needs. We are known for our innovative approach to cosmetics and our broadly diverse product offering, including breakthrough products that have revolutionized a modern approach to makeup. We are the pioneers in the concept of personalized makeup palettes known as Freedom System, unique Duraline as well as the famous AMC Eyeliner Gel, one of the most popular eyeliners around the globe.