Velvet Define: 5 New Shades of a Bestselling Lip Pencil

Velvet Define is a multifunctional lip pencil, now available in five new carefully curated shades. Designed as a liner and lipstick in one, it allows you to precisely define the lips while delivering colour that suits every style — from minimalist daytime makeup to bold evening looks.

A Bestseller in a New Colour Palette

Velvet Define is a well-known and loved 2-in-1 lip essential. It allows for precise lip contouring, while its creamy, comfortable formula glides effortlessly across the lips, working just as beautifully as a lipstick.

Enriched with vitamin E and emollients, the formula helps care for the lips without causing dryness. Thanks to the built-in sharpener, the pencil is always ready for a precise and flawless application.

Discover the New Shades of the Velvet Define Lip Pencil

71 CLASSIC CHERRY

A classic, intense red with a neutral-cool undertone. Bold and elegant, it perfectly defines the lip contour and gives the makeup a timeless character. Ideal for classic evening looks and makeup inspired by iconic, timeless red.

72 DEEP BURGUNDY

A dark, cool burgundy shade. Deep and saturated, perfect for bold evening makeup. A sensual colour that adds depth and intensity to the look.

73 DUSTY ROSE

A muted rose brown with a neutral-cool tone. A subtle, harmonious shade that blends naturally with the lips’ natural colour. An excellent choice for daytime makeup and minimalist, elegant looks.

74 BLUSH MUSE

A light, neutral pink inspired by the natural colour of the lips. Soft and versatile, perfect for daytime makeup, nude looks and soft glam styles.

75 COCOA CREAM

A very deep brown with a neutral-warm base. A rich, refined shade that beautifully enhances the lips and gives the makeup a modern character. Ideal for trendy, monochromatic and evening looks.

Create Valentine’s Day Ombré Lips with Velvet Define

During the Valentine’s season, Velvet Define becomes more than a multifunctional lip pencil — it’s a way to express emotion and highlight different shades of love through colour. Two selected shades from the collection can be worn alone or combined to create a fashionable ombré lip effect, tailored to your mood and occasion.

Blush Muse (74) is a soft, neutral pink perfect for everyday wear — subtle, fresh and natural.

Classic Cherry (71) captivates with its cool-toned, timeless red, ideal for elegant evening looks.

Ombré Lips in a Few Simple Steps

A trend that never goes out of style. Create an ombré lip look using two contrasting Velvet Define shades:

Option 1:

Define the lip contour with Classic Cherry, then fill in the centre with Blush Muse.

Option 2:

Outline the lips with Blush Muse, then apply Classic Cherry to the centre.

The result? Balanced, multidimensional lips with a soft colour transition that subtly enhances the lip shape and adds a modern finish to your makeup.

What Makes Velvet Define Stand Out?

- Lip liner and lipstick in one product

- Velvety finish with medium coverage

- Lightweight formula enriched with vitamin E and lip-conditioning emollients

- All-day comfort without a dry feeling

- Built-in sharpener for precise application

Get Inspired by Colour

The new Velvet Define shades were created to suit a variety of styles and needs. Mix and match them, experiment with ombré effects, or keep it classic. Each shade is designed to simplify your daily makeup routine — while highlighting your individuality.

Which one will you choose today?

Discover the full collection and add a colour to your makeup bag that perfectly reflects your mood.